Zomato has a Friends Recommendations feature. It hides in plain sight. Users miss their friends' food picks. They skip it because of privacy worries. They stick to star ratings.
Smart onboarding can guide users. Selective sharing lets them pick who sees what. Hybrid cards mix friend picks and ratings.
Can these changes turn quiet users into a big sharing network? All before dinner gets cold?
How can we increase adoption for friends' recommendations, considering concerns around privacy and how the data will be presented to one's contacts? Need to figure out the designs where social validation can effectively overpower these concerns. The onboarding flow can occur anywhere across the app, either on pre-order or post-order screens.
Timeline: 2 days
Not just enabling contacts access to passively view friends recommendations, but users actively curating and sharing their own 4-5 star restaurant picks, creating measurable enablement rates and contribution frequency that turn the feature from invisible setting into daily discovery habit.
Each shared recommendation shows the feature to new friends via social proof, growing the network while lifting orders, users trust friends’ picks more than ratings, spend longer discovering spots, and try more restaurants for higher revenue